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News from Jules

View this issue online

7th August, 2008


Hello %firstname_fix%,

Welcome to another issue of News from Jules!

I hope you are having an awesome summer so far! It's really hard for me to believe that it's August already, and that means summer is on it's way out. How sad!

Please note that this will be the last issue for August. I am taking my husband and youngest son on a vacation to New Brunswick, Prince Edward Island, Nova Scotia, and wherever else the road leads us.

While I will have my laptop with me, please expect a delay when sending a message or support ticket. If you need any help or have questions about any of our other sites, my partner, Eva, will be available. Our help desk link: http://www.ezines-r-us.com/help

We have our new August specials available, so we encourage you to pop on over and see what Ezines-R-Us can do for your marketing needs.

Until next time, have a great week, stay safe, and God Bless.

Kindest regards,





Jullieanne Matheson
Publisher/Editor
News from Jules

Email Jules

Feature Article


Discover Ways To Design & Improve Sales On Your Website

© Jo Han Mok

Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.

Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.

Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute "quick fix", you are literally shouting to your visitors that you are not professional and you do not care for quality.

On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.

On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the "salesperson dressed shabbily" anology, and you will get my point.

Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors.

The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your salesletter, not to your whole audience.

The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.

Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it's a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. "click the button to buy now!").

About the Author: Jo Han Mok is the author of the #1 international business bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar internet businesses at: http://www.InternetMillionaireBlueprints.com

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Featured Tip

Manage Your Email Before It Manages You

© Kelly Sims

Email is one on the most valuable timesaving tools available in the business world today. Imagine if every time you had to get a message to a client, supplier or employee, you had to pick-up the phone or meet with them in person. The lost hours could be astronomical. Thankfully email allows us to save the time potentially lost to the chit-chat and idle gossip that can occur as a result of talking on the phone or in person. But as much time as email can save for some, it is a major distraction that actually causes the loss of concentration and time for others.

Let's face it, with email being such a quick and simple form of communication, most people don't think twice about responding to emails as they arrive or sending a "quick" note on just about anything. But, all those "quick" notes can quickly add up. If you find that way too much time in your day is being lost to email, the following tips may help you regain the precious time that was meant to be saved by email.

1. Set a schedule to read and respond to emails. For most business owners or employees, reading and responding to your emails at scheduled times at the beginning, middle and end of the day will prevent the loss of concentration that can be caused by responding to email as it arrives. For some, it's vital to check emails almost constantly throughout the day. If this is the case for you, only respond to the most urgent emails, and reply to the less pressing ones during your scheduled email response times.

2. Set up an email organizational system. You can program your email to automatically sort itself for you based on certain conditions such as, the sender or the title. Some email programs such as MS Outlook will even let you color code your email, to allow you to sort them more efficiently and differentiate between important and non-urgent emails.

3. Set-up an autoresponder for general client inquiries. An autoresponder will automatically respond to emails sent to it. This means you can respond to frequently asked questions automatically while for other inquiries, you can let the client know that their message has been received and give them a time frame in which you will respond to their inquiry.

4. Don't be afraid not to respond to friends sending you chain emails or jokes. If you don't have time to read them and/or respond, just delete. Most people won't be offended by not receiving a "ha ha, very funny" email in return.

5. If you have an Administrative Assistant, allow them to sort your email and send general responses to the less important ones. An Assistant can also check your email throughout the day and notify you of anything that needs to be responded to urgently. Exchange servers facilitate this timesaving method. If an Assistant isn't feasible for you due to space or monetary considerations, you could consider delegating this task to a Virtual Assistant.

6. If a considerable amount of your time is being wasted sorting through junk mail, if possible, heighten your email security. If this is not possible, performing a simple internet search for "stop spam" should give you a selection of programs designed to decrease or eliminate spam.

Email was developed to be a timesaving device. Don't let it run your business day by making you less efficient. By simply organizing your email and setting specific times to respond to it, you can gain back the time that was initially meant to be saved by email.

About the Author: Kelly Sims is a Virtual Assistant and President of Virtually There VA Services. To find out more about virtual assistance and how using a Virtual Assistant can simplify your life, visit her website at => http://www.virtuallythereva.com . While you're there, don't forget to sign up for her free monthly newsletter providing useful information that enhances and simplifies the lives of busy entrepreneurs.

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