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News from Jules
View this issue online
06th December 2007
Hello %firstname_fix%,
Welcome to another issue of News from Jules!
What a stressful week it has been! Many things happened and all rather unexpected.
First, last weekend was my birthday, so we had 'surprise' company come - thanks to my husband lol! All went well regardless.
Next, MyFreeSafeList was down for nearly 48 hours as we had to do sudden move to a new hosting company. It came as quite a shock initially, however, with such fast growth and high traffic, it really shouldn't come as too much of a surprise.
On a final note, due to many requests, we have officially open the doors and now accepting advertising in News from Jules! Check it out here: http://www.newsfromjules.com/advertising.html So, all is well in our happy marketing land! Let's rip into today's 'late' issue...
May you have a wonderful week, take care and God Bless.
Kindest regards,
Jullieanne Matheson
Publisher/Editor
News from Jules
Email Jules |
Inside This Issue
Top Sponsor Ad
News from Jules ( Editorial )
Feature Article
Deals of the Week
Sponsor Ad
Ezines-R-Us Ads
Featured Tip
Recommendations & Resources
Subscriber Ads ( Classifieds )
End Notes & General Info
Subscription Info & Management
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Feature Article
Discover Ways To Design & Improve Sales On
Your Website
© Jo Han Mok
Your website is the hub of your online business; it is the
virtual representation of your company whether your company
exists physically or not. When you are doing business
online, people cannot see you physically like how they
could if they were dealing with an offline company. Hence,
people do judge you by your covers. This is where a good
design comes in.
Imagine if you are running an offline company. Would you
allow your salespersons to be dressed in shabby or casual
clothes when they are dealing with your customers? By
making your staff wear professionally, you are telling your
customers that you do care about quality. This works simply
because first impressions matter.
Similarly, the same case is with your website. If your
website is put together shabbily and looks like a 5 minute "quick fix", you are literally shouting to your visitors
that you are not professional and you do not care for
quality.
On the opposite, if you have a totally professional looking
website layout, you are giving your visitors the perception
that you have given meticulous attention to every detail
and you care about professionalism. You are organised,
focused and you really mean business.
On the other hand, you should also have anything related to
your company well designed. From business cards to
letterheads to promotional brochures, every little bit
matters. This is because as you grow your business, these
items become the face of your business. Once again, think
of the "salesperson dressed shabbily" anology, and you will
get my point.
Anyone who has been marketing online knows that the
lifeblood of a business is the traffic of a site. More
visitors equal more sales. However, here are some ways that
you can tweak your sites with to improve sales without the
need to get more visitors.
The first method is to weave in your personal touch in your
sales message. Nobody wants to be sold to by a total
stranger, but many people will buy what their close friends
recommend to them. If you can convince your audience that
you are a personal friend who has their best interest at
heart, they will be convinced to buy your products.
Remember to speak to an individual in your salesletter, not
to your whole audience.
The second method is to publish testimonials and comments
from your customers. A good idea would be to publish both
good and bad comments; that way prospects will be really
convinced that these testimonials are real. When prospects
see testimonials on your website, they will have the
confidence to buy from you because human beings follow the
herd mentality; when others have bought and proven it
authentic, they will jump on the bandwagon and buy too.
Use visual representations for the problems and solutions
that your product offers. Not everyone will read your text
copy from the head to the tail, but most people will pay
attention to images on your website.
Offer quality bonuses to accompany the product. When you
offer bonuses that complement your product, your prospects
will feel it's a very good deal and it would be stupid to
miss it. Be sure to state the monetary value of your
bonuses so that people will be even more compelled to grab
your good bargain.
Lastly, ask for the sale! Many people entice their
prospects with the benefits of their product, sell to them
with stories of how it has solved many problems, even
offered killer bonuses but forget to ask for the sale. Give
a clear instruction on how to buy your product (e.g. "click
the button to buy now!").
About the Author:
Jo Han Mok is the author of the #1 international business
bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar
internet businesses
at: http://www.InternetMillionaireBlueprints.com
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Featured Tip
Manage Your Email Before It Manages You
© Kelly Sims
Email is one on the most valuable timesaving tools
available in the business world today. Imagine if every
time you had to get a message to a client, supplier or
employee, you had to pick-up the phone or meet with them in
person. The lost hours could be astronomical. Thankfully
email allows us to save the time potentially lost to the
chit-chat and idle gossip that can occur as a result of
talking on the phone or in person. But as much time as
email can save for some, it is a major distraction that
actually causes the loss of concentration and time for
others.
Let's face it, with email being such a quick and simple
form of communication, most people don't think twice about
responding to emails as they arrive or sending a "quick"
note on just about anything. But, all those "quick" notes
can quickly add up. If you find that way too much time in
your day is being lost to email, the following tips may
help you regain the precious time that was meant to be
saved by email.
1. Set a schedule to read and respond to emails. For most
business owners or employees, reading and responding to
your emails at scheduled times at the beginning, middle and
end of the day will prevent the loss of concentration that
can be caused by responding to email as it arrives. For
some, it's vital to check emails almost constantly
throughout the day. If this is the case for you, only
respond to the most urgent emails, and reply to the less
pressing ones during your scheduled email response times.
2. Set up an email organizational system. You can program
your email to automatically sort itself for you based on
certain conditions such as, the sender or the title. Some
email programs such as MS Outlook will even let you color
code your email, to allow you to sort them more efficiently
and differentiate between important and non-urgent emails.
3. Set-up an autoresponder for general client inquiries.
An autoresponder will automatically respond to emails sent
to it. This means you can respond to frequently asked
questions automatically while for other inquiries, you can
let the client know that their message has been received
and give them a time frame in which you will respond to
their inquiry.
4. Don't be afraid not to respond to friends sending you
chain emails or jokes. If you don't have time to read them
and/or respond, just delete. Most people won't be offended
by not receiving a "ha ha, very funny" email in return.
5. If you have an Administrative Assistant, allow them to
sort your email and send general responses to the less
important ones. An Assistant can also check your email
throughout the day and notify you of anything that needs to
be responded to urgently. Exchange servers facilitate this
timesaving method. If an Assistant isn't feasible for you
due to space or monetary considerations, you could consider
delegating this task to a Virtual Assistant. 6. If a considerable amount of your time is being wasted
sorting through junk mail, if possible, heighten your email
security. If this is not possible, performing a simple
internet search for "stop spam" should give you a selection
of programs designed to decrease or eliminate spam.
Email was developed to be a timesaving device. Don't let
it run your business day by making you less efficient. By
simply organizing your email and setting specific times to
respond to it, you can gain back the time that was
initially meant to be saved by email.
About the Author: Kelly Sims is a Virtual Assistant and President of
Virtually There VA Services. To find out more about
virtual assistance and how using a Virtual Assistant can
simplify your life, visit her website at =>
http://www.virtuallythereva.com . While you're there,
don't forget to sign up for her free monthly newsletter
providing useful information that enhances and simplifies
the lives of busy entrepreneurs. |
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© 2007 NewsFromJules.com. All rights reserved.
News From Jules is published by Jullieanne Matheson
Marketing & Advertising Specialist Since 1999
229 Lincoln Greene, Sherwood Park, Alberta, Canada T8C 1H5
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