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News from Jules

View this issue online

7th February, 2008


Hello %firstname_fix%,

Welcome to another issue of News from Jules!

Well, my son and I are back from our vacation and it was awesome! I never knew he was such a little 'shopper'! However, although the weather was nice in the desert, we returned to minus 40 - minus 50 degrees celius! That was so rude! Aside from that, I am happy to be home and have been busy ever since playing catch-up :)

Let's dig in to today's issue shall we?

Until next time, have a great weekend, stay safe, and God Bless.

Kindest regards,


Jullieanne Matheson
Jules

Jullieanne Matheson
Publisher/Editor
News from Jules

Email Jules Email Jules

Inside This Issue


Top Sponsor Ad

News from Jules
( Editorial )

Feature Article

Deals of the Week

Sponsor Ad

Ezines-R-Us Ads

Featured Tip

Recommendations
& Resources

Subscriber Ads
( Classifieds )

End Notes &
General Info

Subscription Info
& Management


Feature Article


Seven Words You Cannot Say In Sales

© Daniel Sitter

In the early 70's, George Carlin created quite a stir with his comedic "Seven Words You Can't Say on Television." So much so, that his original routine is still talked about today. His choices were funny to some and grossly offensive to others. The fact remains, that despite a steady decline in moral standards on television, those seven words remain off-limits to this day, at least on network television.

Our word choices and uses are important. They often convey our level of intelligence and understanding to others. Incorrect usage of words displays ignorance, causing others not to take us seriously. Words help to create pictures in our minds. This is critically important, especially in selling, where perception often means everything. "What you are doing speaks so loudly, that I cannot hear what you are saying." says Ralph Waldo Emerson. One might re-phrase that expression to say "I hear what you are saying, but I understand what I am perceiving."

The following words depict negativity and are perceived by your customers as evasive, uncaring, non-interested and non-committal. Trust me, if you are being perceived in this manner, you have already dug yourself into a deep hole and further speech will likely bury you. Lose these seven immediately:

1. forgot

2. blame

3. excuse

4. can't

5. don't-care

6. won't-do

7. no

People want to be part of business and personal relationships where they feel they have importance and matter to the other person. Is that not what you want? There is no place for words or a mindset such as these on the journey towards success. These seven words represent apathy and self-serving, traits that seldom lead to sales growth. It is not only these exact words but the attitudes behind them that must be eliminated.

Development of superior selling skills begins with sincere interest in others. It begins with having the genuine desire to be of service. Our customers not only expect these but demand them as well. It is the base of what will develop into a relationship.

We are in the early stages of another presidential election season. There are seldom more opportunities to witness words, intentions and records more highly scrutinized than
right now. Will President Clinton ever live down his scrutiny of the word "the" in defense of his actions? Learn from seeing how words will surely be separated from context, twisted and edited to mean something totally new. "What did you mean when you said...?" will be a commonly asked politically-charged question.

Choose your words carefully. Mean what you say. Forget vulgarity. Forget off-color humor. Forget clouded meanings. Be direct in your communications so that your customer knows exactly what you can, cannot and will do for them. Make certain that they thoroughly understand your intentions and expectations. This is where integrity shines. Clear word choices lead to clear communication which in turn leads to satisfying relationships. Choose
your words carefully and win.

About the Author: Daniel Sitter, author of both Learning For Profit and Superior Selling Skills Mastery, has garnered extensive experience in sales, training, marketing and personal development spanning a successful 25 year career. Experience his blog at http://www.idea-sellers.com


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Featured Tip

Discover Guaranteed Success In Affiliate Marketing

© Sarah Paine

The sea of available affiliate products can make the head of an internet marketing newbie spin. The urge to select a bucket full of products to spread all over your site is almost irresistible. The larger your portfolio of affiliate products the more you will begin to feel like oil over water in your marketing attempts. The road to success can be paved more smoothly if you incorporate these tips.

Start out with no more than two affiliate programs. Selecting only two will give you the time to make sure that these products are viable and are not scams. If you are confident enough to sell these products then you are confident enough to put your reputation behind them. Before you throw your name on the line perform some marketing research. Search around the internet to see what other
affiliate experiences have been and ask questions of those who are currently using the product.

If you feel the green flag is waving regarding your selection then purchase the item. Spend money you say? Yes, why should someone else buy it if you will not spend the money yourself? The reviews or articles that you can write after having used the product will be much more potent if there is some experience behind the words. What purpose did the product serve for you? What kind of benefits did you find?

When you used the product did you come across anything that was unsavory? You are going to want to write about these experiences too. Am I out of my mind? Well...that is up for debate however, as a consumer I am going to trust you more if I feel that you are honest. As a long term marketing strategy, building credibility through truthful reviews will allow you to bring new products to your existing customers.

Keep your reviews honest and present quality products to your readers. Spend a lot of time on each product and use all available marketing tools for each one. Although it seems like a slow process, once you establish yourself as an expert you will be able to bring new products to a batch of trusting consumers. Using this method will ensure your success in the long run and can help you generate
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End Notes & General Info

Thank you once again for your continued support and for remaining a valued subscriber of News from Jules.

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If you have any concerns, or wish to tell me what you like or don't like about our issues, please speak! Your comments and questions are always welcome. Please don't hesitate to contact me

Jules

Jullieanne Matheson
Publisher/Editor
News from Jules

Email Jules Email Jules
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News From Jules is published by Jullieanne Matheson
Marketing & Advertising Specialist Since 1999
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