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News from Jules

View this issue online

17th January, 2008


Hello,

Welcome to another issue of News from Jules!

I'm still working on getting my health back to normal, last week I came down with a rotten cold, followed by the flu - still a little 'off' today, but hopefully this will be done and overwith by this evening!

Important notice: I will be gone from January 20th until January 30th, as my son and I will be going on vacation to Arizona, Mexico, and Nevada. Computer access will be limited, however, we can still be reached via our help desk.

Please see the 'recommedations' section below to see what's new and exciting this week! Two powerful resources have been added.

Until next time, have a great weekend, stay safe, and God Bless.

Kindest regards,





Jullieanne Matheson
Publisher/Editor
News from Jules

Email Jules

Feature Article


Building Expertise: Selling Your Ideas, Your Vision, Even Yourself

© Barry Maher

Obviously, the greater your credibility, the more effective you'll be when it comes to selling your ideas or your vision. If someone doesn't respect you, they aren't going to respect any argument you present to make your case. Which means you better respect yourself as well.

That doesn't mean arrogance, it means self assurance. If you've got pertinent experience and/or expertise and the people you're dealing with aren't familiar with it, you might recap it
in a non-bragging, non-threatening way. Even if they are familiar with your expertise, a diplomatic reminder never hurts.

TACTIC: Continually strive to build and increase your credibility. The more credibility you have, the more impact every one of your ideas and proposals will have, automatically. Look for ways to build up your expertise both in general and on specific important topics.

Read every industry publication you can get your hands on. You'll be amazed at how much better informed you'll be than your peers, even your bosses. You might even cut out and
forward clippings or website links to selected individuals with a tactful, "Just in case you missed this" note.

In one large corporation, the credit manager at one branch is so strong in his field that no one in the entire company will challenge anything he has to say about credit procedures. He's also generous with that expertise so he's become an indispensable resource: more than a resource really, a standard.

If Larry says it's so, it is so: throughout the company.

Larry's a nice guy. But he's a nice guy who usually gets what he wants when credit issues are involved, simply because no one can contest him.

TACTIC: If you're recognized as an authority, sometimes you can even control the criteria on which a decision is going to be based.

Anne O'Halloran advocated a system for new product development that would get products to market faster than the system the vice president of operations wanted, though it also cost significantly more. Unfortunately for operations, Ann's expertise in development and implementation helped convince the powers-that-be that in this area speed was far more important than cost.

You already have experience and you already have expertise: about yourself, your vision and probably about whatever it is you might be proposing. There are any number of ways of increasing the weight of your expertise.

Like Larry, you can become an in-house resource. You can gain influence within a professional organization. You can write articles. You can talk with newspaper, magazine,
newsletter, journal and website editors and set yourself up as a source for stories related to your area of expertise. This works particularly well after you've had an article or two published to heighten your credibility. You can address local, regional or even national groups on issues important to your industry.

The more of an expert you become, the more ways there are to demonstrate your expertise.

You may need to be careful about this type of self promotion. If you're working for yourself, it can be an effective, low cost way to gain a great deal of visibility. In the corporate world, some companies will love it. They'll write you up in their house organ and make you a local star. Others, however, may be wary of a voice coming from inside the company they don't control. And if they see you as a loose cannon, they’ll start looking for ways to tie you down.

About the Author: Barry Maher speaks, writes, trains and consults on communication, leadership, management & sales. He's an extremely motivational keynote speaker. This article is adapted from his book, "Filling the Glass," honored by Today's Librarian magazine as "[One of The Seven Essential Popular Business Books." Read Barry's other articles, sign up for his newsletter and/or contact him at
http://www.barrymaher.com/

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Featured Tip

Affiliate Marketing Tips - Starting The Right Way

© Elaine Currie

The first thing you should do if you want to start affiliate marketing the right way is buy the product for yourself. If you have been drawn to affiliate marketing by reading that it is possible to make money without spending any cash of your own, it will seem like a backward step to suggest that you start by
spending money, but there is a good reason why you should seriously consider taking this advice.

What do you know about the product you will be promoting? If you haven't tried the product, all you will know is what other people have told you and the "other people" are probably the owner of the product and his/her marketing team. Don't you think they might be just a little bit biased? The truth is that even if the product was a complete turkey, they'd still be telling you it's an eagle. The only way you will really know what a product does, is to buy it and test it out yourself.

It is only when you have purchased and used the product that you will be in a position to promote it effectively because you will then know exactly what it can do as opposed to what the owner would like you to believe it can do. You will find there can be a huge difference between the sales pitch dreamed up by copywriters and the actual performance of a product. Being an actual user of the product means you will be in a position to write genuine reviews on the product instead of regurgitating the advertising blurb.

The following is what happened to me a few months age when I found a new product (an e-book) that looked as if it would be very helpful to many of my website visitors.

After reading the sales letter, I was already mentally composing my review and anticipating earning loads of affiliate commissions. By the time I had downloaded my copy of the book and read a couple of chapters, I had thrown out my plan to promote the book.

One of the first things to strike me was that the book contained many typographical errors and obvious spelling mistakes. Call me picky but, f a person asks me to pay for a book, I don't think I'm being unreasonable in expecting it to be free from typos and spelling errors. It got worse: I didn't have to read far before I noticed some passages that made no sense; it was obvious that something had gone wrong during a cutting and pasting operation, and this had not been detected during final proof-reading. In fact, I doubted that anyone had bothered to proof-read the book before publishing.

The content turned out to be just a rehash of old ideas plus some out of date references. One of the author's recommendations was to produce articles to be passed off as your own work by pasting together paragraphs lifted from articles by other authors. From the overall style of the book, I could tell that much of the writing had been created by using that very technique (hence the number of cut and paste errors). That, despite the so-called author's protestations to the contrary, is plagiarism and plagiarism is pure theft.

Hopefully you will never find such a huge gulf between the sales page and the actual content in any affiliate product you decide to promote but, if you don't buy the product and test it, you will never know whether you are promoting a turkey or an eagle. Your customers will. Your reluctance to invest in a sample of the product could cost you your credibility and recovery from that is much harder than recovering the cost of the product out of future sales.

About the Author: Elaine Currie helps people to make money online at her Free Work At Home Directory at http://www.huntingvenus.com and is the author of Ezine Article Writing - 10 Steps To Success. Download a copy now by visiting here

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