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News from Jules
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29th January, 2009
Hello %firstname_fix%,
Welcome to another issue of News from Jules!
If you're joining us for the first time, welcome! I hope you find each and every issue full of useful information and resources to help you with your Internet marketing efforts.
Here's an important update %firstname_fix%...
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Until next time, have a great day, stay safe, and God Bless.
Kindest regards,
Jullieanne Matheson
Publisher/Editor
News from Jules
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Inside This Issue
Top Sponsor Ad
News from Jules
( Editorial )
Feature Article
Deals of the Week
Sponsor Ad
Ezines-R-Us Ads
Featured Tip
Recommendations
& Resources
Subscriber Ads
( Classifieds )
End Notes &
General Info
Subscription Info
& Management
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Feature Article
Free Viral Marketing Methods Increase Traffic And Sales
© 2009 Jullieanne Matheson
Mention the word "viral" and one tends to think infection,
illness and disease. However, when referencing our Internet
Marketing methods, "viral" is "desirable" and very much a
good thing!
So, What is Viral Marketing?
As the name suggests, it’s a way of spreading your marketing
message from person to person, similar to passing a cold
around. You pass on the germ to about five people, who in
turn each pass on the bug to 5 more (5x5=25), who then spread
it to another 5 (25x5=125) and so on until after just 8 levels,
you reach the staggering figure of 1,953,125.
The classic example of viral marketing is Hotmail, one of
the first free Web-based e-mail services. Their strategy was,
and still is very simple:
1. Give away free e-mail addresses and services
2. Attach a simple tag at the bottom of every users email
message sent: "Get your private, free email at ...."
3. Then stand back while people e-mail to their own network
of friends and associates who see the message and sign up
for their own free e-mail service, and the cycle continues.
What Makes Marketing Viral?
A viral marketing plan usually has some or all of the
following basic elements:
1. Provides a product or service free
2. Makes for easy transfer of the message to others
3. Allows easy growth from small to very large
4. Exploits common motivations and behaviours
5. Uses existing communication networks
6. Utilizes the resources of others
When providing a product or service free, The word “Free”
is the most persuasive word in marketing. Most viral
marketing campaigns give away a product or service to
get peoples interest. Free e-mail service, free software,
free information etc. Then, when you have their attention,
and then their trust, sell them something. However, if
you hit them with a sales pitch first, chances are they
won’t be interested.
This is proven time and time again.
Now, Most people have around 5 to 12 people in their
close network of friends, family and work colleagues.
On the internet, nearly everyone has email addresses
in their contacts list, and favourite websites stored
in their web browser. Utilise this fact in your marketing
campaign. For example, when you give away a free product,
ask the recipient to provide the email addresses of others
who may be interested.
Many viral marketing websites now provide a friendly "Tell a Friend" feature which makes letting your contacts
know that much easier.
Viral marketing has come a long way since the day of Hotmail.
Today, most viral marketing websites take hold extremely
well and benefit all parties involved. Everyone wants to
take part in something that is catching on like wildfire,
and, especially when it proves to be rewarding for all
involved.
A great viral marketing website or service should
be used as a way of building customers and driving traffic
to your website. It's simply a win/win situation for
everyone!
Viral marketing costs very little, in fact if you go to
the right places it can be free. Given that, and the
huge potential, you marketing campaign really should
catch the viral marketing bug!
How can viral marketing work for you?
Find out here: Visit GotViralWidgets
About the Authors:
Jullieanne Matheson & Eva Browne-Paterson
run Ezines-R-Us.com, a company that brings advertisers and
ezine publishers together for mutual benefit. Find out how
they are utilizing viral marketing while achieving maximum benefits by visiting GotViralWidgets today
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Featured Tip
Format And Function: Tips On How To Write A Sales Letter
© Mario Churchill
At one time during your marketing career, you may have been
tasked to write a sales letter. You might have thought it
unnecessary, even useless. After all, a little email will
usually do the trick in convincing potential buyers to get your
goods, right? And if you can't write to them, you can always run
over to their houses and offices, bring in the oh-so-presentable
you, and blab away about why your service is the best in the
West, right?
Sadly, letter writing is never out of fashion, and your
instinct are just plain wrong. You will need to write a sales
letter to get to ask many people as possible. You will need to
write a sales letter to get that housewife to buy your set of
plastic cutlery, or that football coach to buy custom-made
towels for his team, or that CEO to grab that hotel membership
to his favorite five-star resort. Respect and formality are
still in.
A good sales letter needs to be terse, brief, succinct, but
full of information about the product or service that you are
selling. Many good sales letters take no more than a page or a
page and a half to tell their story: within the first few words,
they grab the reader; in the next few paragraphs, they can
convince the most miserly recipients to shell out cash for a
product or service. A good sales letter is also eager without
being overbearing, and respectful without being stiff.
A good sales letter is admittedly, very difficult to write. It
can be hard to tone down a hard selling tune, but likewise hard
to keep oneself from being boring. If you are tasked to write a
sales letter, you might want to take note of the following tips
as you put pen to paper, or fingers to keyboard.
- Format is important. As with any other letter, a sales letter
begins with the name and address of the sender, then the name
and address of the recipient. After a formal address, the letter
has a body, which contains, in order, an opening salutation,
creation of a need, a sales pitch, information on how the
product or service can be purchased, and a closing salutation.
The letter is then signed by the sender.
Follow this format, as it can give your recipients an easier
time understanding the letter and your goals. An organized
letter, moreover, speaks well about your own sense of
organization, and even the integrity of your company.
- Always start on a personal note, and avoid using the generic
address "To whom it may concern," or "To Mr. or Ms." but without
a name. Your potential buyers need to know that you care about
them, and this knowledge begins by recognizing that you
addressed them by name. In sales letter-writing, small details
are key.
- Make your pitch in two hundred words or less. If you make a
short pitch, you may appear as though you do not believe in your
product. If you make a very long one, you might not be
believable at all. Strike the balance with a medium-sized pitch
that resonates with readers. Remember, you have to create a need
for your product or service first before you can begin selling
it.
- Do not compare your product or service with those of other
companies'. This can be tempting, especially when a free market
encourages stiff competition amongst competitors with like
products and services. However, this can also speak ill of your
company, especially if you do not have a name yet. Make your
product's or service's qualities speak for themselves.
- Watch your grammar and spelling! Nothing can turn off readers
more than a poorly constructed, badly written letter. If you
cannot take care of your own writing style, you might not appear
qualified to take care of potential buyers either. Always have a
book of style next to you when you compose the letter. If you
have time, show the sales letter to your writer or editor
friends. They can give you tips on how to improve your writing,
and you can practice your sales pitches on them as well! - Sign the letter personally. A personal touch always makes you
look good, and can soften your potential buyers' hearts toward
you.
If you want to write a sales letter, then you need to practice
often, and believe in your product or service. As in any letter,
or any product of the written word, passion shows clearly.
About the Author: Mario Churchill is a freelance author and has
written over 200 articles on various subjects. For more
information checkout http://www.websiteconversionexpert.com and
http://www.killercopywritingblog.com. |
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© 2007 NewsFromJules.com. All rights reserved.
News From Jules is published by Jullieanne Matheson
Marketing & Advertising Specialist Since 1999
229 Lincoln Greene, Sherwood Park, Alberta, Canada T8C 1H5
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