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News from Jules

View this issue online

17th July , 2008


Hello %firstname_fix%,

Welcome to another issue of News from Jules!

Well, finally another issue is here. It's been very difficult trying to juggle so many offline and online things going on this summer. I'm looking forward to taking some time off in August :)

We have our new specials available, and what fine specials they are! Our response was awesome in June, so we've extended the savings through July. Just see below to view what Ezines-R-Us can do for your marketing needs.

Until next time, have a great week, stay safe, and God Bless.

Kindest regards,





Jullieanne Matheson
Publisher/Editor
News from Jules

Email Jules

Feature Article


Do You Need a Kick In The Pants?

© Diana Long

How to Revitalize your Business Even in a Sluggish Economy:

Have you lost that "lovin" feeling for your work and maybe even your personal life too? Your passion, your ambition, your zest for your business has taken a nose dive? You look at your desk and it's piled high with stacks of files, your emails are multiplying like bunnies in springtime and you're just plain tired, even though you've been fueling up with Starbucks Venti Lattes to get you in gear.

When you turn on the radio, or watch the news or skim the news in paper or on your computer, you are bombarded with reports of the downturn in the economy. Whew! Put all this together and no wonder your energy has left the building! What you may need is a dose of revitalization. Here's the kick in the pants you are looking for:

Top 3 Ways to Re-Energize Your Work, Your Bank Account and your Personal Life

1. Take Time OFF - It's so easy for us to let our work consume our lives. 24-7 we are living, breathing and thinking about our businesses! Time Out! Even though it seems counter-intuitive, it's critical that you take time off so that you can clear your mind and re-energize your body, mind and spirit. As soon as I detect "burnout" in myself or my personal coaching clients, I immediately whip out my prescription pad, Take Time Off! You may fear that taking time off will compromise your business. The bigger truth may be that your business and your bank account will suffer if you don't! Be smart and be strategic about taking a break. Don't think that you can take off an entire week this month? That's ok. Take a 1, 2 or 3 day mini-break and do what moves your spirit. The only hard-fast rule? Do absolutely NO work related activities during your break.

2. Have an "Opposite Day" - Remember this from grade school? Try this tomorrow. Mix up your day and change up your routines. For example; return calls late in the day, if you normally make your calls in the am, drive a different route to an appointment, pay attention to what you see, have your next client meeting at a brand new restaurant, or take a walk in the woods and bring your brown bag lunch. Shaking up the routine of life will give you more energy AND improve your mood which in turn will give you a new perspective. All very positive things!

3. Try a New Strategy - Review your business plan and your strategies. Is there something on your list that you aren't doing that you'd actually like to do more of? Maybe you've got an idea for some brand new way to offer your service. Notice your energy. What gets your creative juices flowing? I've had clients try their hand at offering tele-seminars, writing an e-book, and giving their first workshop, all with great success because the project was fueled by their passion. Passion can be quite profitable!

About the Author: Learn more about Diana and receive your FREE Report, "3 Huge Mistakes People Like You Make to Sabotage Their Success & How You Can Completely Avoid Them!" and FREE subscription to "Life & Work Design Secrets" e-newsletter, please visit http://www.DianaLong.com .

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Featured Tip

NEVER Answer The ONE Question Prospects Always Ask (If You Want Clients)

© 2008 Fabienne Fredrickson

One of the best things to do to quickly establish credibility, get massive exposure, and attract new clients, is speaking. Hands down. Whether you organize your own seminars on a regular basis to continually fill the pipeline (the way I did for years), or get booked for talks to "pre-formed" groups like associations, it works like a charm—provided you give very good info.

If you deliver the talk properly, there's always a group of people at the end of your talk who rush up to the podium to chat with you. Some will tell you how much they enjoyed the talk, some will be e-zine readers who've wanted to meet you for years, some will want free advice or to "pick your brain." But, there's one question you'll almost always get and it comes in two parts. The first part's the good part; "I'm interested in working with you." The second one is the tricky part; "What do you charge?"

There's ONE fundamental problem with answering the second part of that question. If you answer it right there on the spot, you'll most always lose that client on the spot. Here's why.

When making a purchasing decision, if they're only focused on price, there isn't any room for VALUE or RESULTS. And I believe people buy in three ways: by emotion, by results, and by value (what they're paying for what they're getting). If you don't get the value part right, you might as well not even bother. They'll always go into sticker shock.

The solution? Don't give them your rates on the spot. Instead, invite them for a conversation to be held at a later date where you can fully describe the value they'll be getting from working with you. I call mine the "get-acquainted session," you may call yours a free-consultation, whatever. The important thing is that's where the magic happens. That's where you can find out more about them, get to the root of their problems, describe solutions, and they sell themselves into your services, based on value.

Now, by the way, this situation doesn't just happen at the end of a speaking gig. If you've got a kick-butt elevator speech that makes them say, "Wow, that's exactly what I need, I want to work with you," then you'll also get the question at networking events, at the cocktail hour of your friend's wedding, or simply when someone contacts you by email or phone. The answer is always the same though. Invite them for a get-acquainted session.

Your Assignment:

Never give your rates cold. You'll almost always lose the sale right there on the spot. Instead, invite them for a conversation. Here's what I recommend that my clients say to their own prospects:

"I actually offer several different programs, depending on how quickly you want to get results, and of course, on your budget level. What I usually recommend is that we set up a get-acquainted session. Not only do you want to find out more about me, my programs, etc., but I want to find out more about you and your situation to see if you're going to be the right fit for my programs as well. Shall we set that up?"

Done. The prospect almost always lets out a sigh of relief (it's almost as though they didn't REALLY want your rates after all) and then you're all set. Now, you're ready to close the sale. Easy.

About the Author: Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System™ and http://www.ClientAttraction.com , the proven step-by-step program to attract more clients, make more m'oney being self-employed, while having more time off to enjoy it all. To receive your F.R.E.E. Audio CD by mail and get weekly how-to articles on attracting more clients, visit http://www.ClientAttraction.com .

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