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Featured Tip
How To Recruit 500 New Affiliates With Very Little Work
© 2009 Willie Crawford
If you run an affiliate program, but are struggling to get it off
the ground, you can change that. You only really need a few
dedicated affiliates to start making sales, and after that the
affiliate program can actually grow itself automatically.
A little-acknowledged fact is that with many affiliate programs,
the top 5% of affiliates make 95% of the affiliate sales. Indeed,
with many affiliate programs that I've studied, the top 1% of
affiliates make 95% of affiliate sales.
So, it's not really a numbers game. It's a matter of recruiting
people who will actually promote the product effectively. The
secret there is to make it really, really easy for them to
promote your product.
I said earlier that it's easy to have your affiliate program
grow itself. The "secret" is to recruit your customers as
affiliates. After a customer has used your product, and fell in
love with it, they are ideal for telling others about it. So, why
not send them a follow-up message (via autoresponder) telling
them about your affiliate program.
What could be simpler?
Here's an easy way to recruit those early affiliates. It's
actually a stealth affiliate recruiting SYSTEM :-)
1) You create a short ebook related to the problem that your
product solves. You can design this ebook to be sold, or given
away.
2) In your ebook you recommend your product several times, as the
logical solution to the problem that you're writing about.
3) You turn this ebook into a "rebrandable ebook" meaning that
you set it up so that those who get the ebook can change the
links recommending your product to THEIR affiliate links.
4) You bundle the ebook in a zip file with a text file explaining
how to rebrand the ebook AND how to join your affiliate program.
In that file, you also generally include a software rebrander
tool such as Viral Document Toolkit.
5) You join one of the many free giveaway sites that allow you to
not only giveaway your products, but to grow your email list in
the process.
With these giveaways, you typically require a visitor to the
giveaway site to visit your site, and join your list in order to
access your gift. This is how participating in these free
giveaways allows you to grow your list.
6) You tell your list members, friends on sites such as Twitter,
FaceBook, MySpace, etc., about the free giveaway. You do this
because the success of these free list-building giveaways depend
upon contributors all spreading the word.
Contributors are generally rewarded for helping publicize the
event on a point system. You earn points for recruiting new
members (who come for the gifts), and for recruiting new
contributors.
The more points you have, the higher up in the gift listings your
gift appears. This is important because if a site has a LOT of
free gifts, it's very likely that many visitors are not going to
sift through hundreds of listings. They're going to look at the
first few pages, grab the items that interests them, and perhaps
never come back to download the gifts listed deeper within the
site.
7) Thousands of visitors come to the giveaway site, and if your
description is enticing enough, download YOUR rebrandable ebook.
They unzip your package, read the easy to follow instructions,
register as your affiliate, rebrand the ebook with their
affiliate links, and then begin selling or giving away your
ebook.
When they begin distributing that ebook, they have begun actively
promoting your product.
Do you see why I called this a "stealth affiliate recruiting
system?"
Since they can earn money from the ebook, and since you make
promoting your affiliate product as easy as perhaps offering your
ebook from their blog or newsletter, you will have lots of new
ACTIVE affiliates. They'll be active because you made it almost
no work.
Select the right free list-building giveaway, and you could
easily recruit 500 new ACTIVE affiliates with very little work.
There you have it, a simple plan for growing your affiliate
program faster than most people dare imagine is even possible.
Now, if you don't have a rapidly growing affiliate program,
it's because you simply won't even do the EASY things to make it happen :-)
About the Author: Willie Crawford is founder of The Internet Marketing Inner Circle
a membership site where he frequently brainstorms solutions to
problems such as those discussed in this article on the
discussion forum. Join that discussion now http://TIMIC.ORG. |
