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News from Jules

View this issue online

29th May, 2008


Hello %firstname_fix%,

Welcome to another issue of News from Jules!

So where have I been? Well, we just been to hell and back with our websites. It's no one's fault really, but a moving to a new server will always cause some problems, especially when some sites are quite large. Anyway, we are on the mend and hope that we will never go through this again!

Speaking of our sites, we have just a few days left for our May specials at Ezines-R-Us Directory, so please drop by and take a look at this month's offers if you are in the market for some advertising today or in the near future!

Do you want to know where a dilly of a deal is right now? It's over at MyFreeMoneyMakingSafeList. We are just shy of 1000 members, and to celebrate, we are offering 12 solo ads for just $20.00! Visit MyFreeMoneyMakingSafeList today!

Until next time, have a great week, stay safe, and God Bless.

Kindest regards,





Jullieanne Matheson
Publisher/Editor
News from Jules

Email Jules

Feature Article


10 Tips To Make Your Advertising Work!

© Hal Hoadley

10 Tips I Use To Make Sure My Advertising Produces For My Clients!

Number One: Translate features into benefits. Don't give your client information and think they "get it." Many of my clients are automobile dealers. When advertising a car it would be a mistake to list a product feature without showing the benefit first. For example; front wheel drive is a desirable feature, but many people wouldn't know why. You need to tell them it's desirable because of safety, improved cornering, improved braking, increased mileage and so on.

Number Two: Write from the "you" perspective not the "I" we perspective. Say, "You will love the smooth handling and quiet ride of your new car." Don't say, "We build the quietest and best handling car."

Number Three: Communicate credibility. Credibility can be demonstrated in many ways. The length of time in business, the number of customers you serve, the size of your company, testimonials from satisfied customers, membership in various community associations, awards and certificates of appreciation and all things combined.

Number Four: You can use dramatic license. You shouldn't deceive or mislead or misrepresent anything but you can dramatize it. Here is an example you're familiar with; Remington Shavers had commercials in the eighties and the president of the company said; "I like the Remington shaver so much that I bought the company." Well that's silly. That man is a shrewd and experienced business person and his acquisition of Remington was based on a thorough analysis of many factors, not just the quality of the product. However, his statement is at least partly true and is a dramatic way of talking about quality. That's dramatic license.

Number Five: Remember that stories sell, facts only tell. Whenever you can use first person stories, third party stories about customers and amusing stories to make key selling points, do so. Stories sell, facts only tell.

Number Six: Don't be afraid of long copy. Ad copy should be as long as necessary to tell the story effectively and persuasively. Customers will read all the way to the bottom when it is something that interests them. One of my most successful sales letters was 8 pages long.

Number Seven: Use a writing technique, Dan Kennedy calls; "a double readership path." This is really very simple and I agree with Kennedy that it is extremely important. The idea is to understand and reach both ends of the spectrum of consumer behavior. Analytical behavior versus impulsive behavior. Here is what is meant; the analytical person will read lengthy copy and is interested in as much information as possible. The impulsive person lacks the patience to read lots of copy and wants to get the message quickly. When you organize your copy, you should communicate the important points in only your headlines, subheads, photo
captions and call to action so the impulsive person can quickly skim over your copy yet still get the message and take action.

Number Eight: Keep your sentences and paragraphs short. You don't want to intimidate or confuse people with long paragraphs and complex sentences.

Number Nine: You must create a sense of urgency. You can do this in many ways. By offering a discount or bonuses, putting an expiration date or including extra incentives for a quick response.

Number Ten: Use the power of the P.S. Many direct mail copywriters agree that many people skip down to the P.S. on a letter and read that first. You can take advantage of this in several ways. One, make sure you include a P.S. at the bottom of your letter, two, make a powerful, persuasive and interesting statement and three, reiterate whatever bonus, incentive or discount you offered in the letter copy.

Now that you have my top ten tips. Use them in all your advertising. Don't use four or five, use all ten every time when you're writing your ads. These techniques can turn a small business into a big business, a struggling business into a successful one, a modest income into wealth.

About the Author: Hal Hoadley has been creating direct mail marketing events for multi-million dollar companies for 24 years. His marketing skills have produced million dollar sales in various markets through out the United States. Recently, Hal has put together a marketing plan that is guaranteed to get attention. He calls it "The Ultimate No BS Marketing Plan". http://www.lahpromotions.com

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The Who, What, When, Where, Why and How of Joint Ventures

© Christian Fea

What is a Joint Venture?

When two entities enter into an equal partnership, this is a joint venture. The essential defining factors of this union are equal risk and equal reward. That means that each party will divide the costs evenly, and will also share the profits. The parties may enter into a legally binding agreement that covers the responsibilities and expectations of each. Later, we will discuss the different forms a joint venture can take. First, we will get a more complete
understanding of a joint venture.

When is the right time to partner?

You will have to take a good honest look at your company. Consider the timeline of your success. Where did you begin? Where are you now? Where do you see your company in 5 years? In 10? After grasping that perspective, explore the key components needed to get you to your short term goals, and then your long term goals. Finally, if what is needed could be supported by partnering with a company who does or has what you need, then now may be the time to form a joint venture.

Why a Joint Venture?

Entering into a joint venture has some known benefits. The first and maybe most appealing of them is the concept of spreading the liabilities between the two parties. Most parties are willing to put in their share of equity, feeling assured that the other party is equally invested.
As the saying goes, people follow their money. Because of this, entering into a joint venture is a more secure form of partnership, as both have shared the risk. Both parties' reputations and profitability depend upon their doing their part to succeed.

Where do I find the right company to align with?

You'll have to ask yourself what parts of the country or internet you'd like to reach. Or if part of your company's vision is to become international, then a joint venture may be required. Many US companies must form a joint venture with an international one in order to do business in that country. The US company must partner with the foreign one in order to be legal.

Who should I JV with?

At times, choosing the right entity to join with can seem overwhelming. After all, you have a company to run. If you have your own research and development team, they can help find the company whose partnership will help your company develop into its next level of success. However, consider that there are joint ventures brokers who can do this job for you. After collecting information of your company's vision, they can help you find the best match for you
particular goals.

How do I form a Joint Venture?

A joint venture will most commonly take the form of a corporation, a limited liability company, or a limited liability partnership. Many things should be considered when choosing which is right for you. Each of these have different tax implications, and it is recommended to consult a tax professional is deciphering the best fit for both parties.

About the Author: Christian Fea is CEO of Synertegic, Inc. A strategic Collaboration Marketing consulting firm. He empowers business owners to discover and implement Integration, Alliance, and Joint Ventures marketing tactics to solve specific business challenges. He demonstrates how to create your own Collaboration Marketing Strategy to increase your sales, conversation rates, and repeat business. Contact: christian@christianfea.com
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