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News from Jules


1st November 2007


Hello,

How was your halloween? It sure was quiet around our place, we had a total of 9 kids. Because we are out in the country, we always give out full size chocolate bars, chips, pop, etc., so, needless to say, I had quite a bit - enough for about 40 kids.

I left my husband to give out the treats this year, while I drove my son and his friend around. While my husband was waiting patiently for children to arrive, a car pulled up and a little girl gets out, dressed in her red devil costume and walks up to the door.

"Twick or tweet" she whispers.

Rob sits down on the back porch step and says,

"How old are you sweetheart?"

"Thix" she says.

Rob reaches for the bowl of large size chocolate bars, and counts out, "One, two, three, four, five, six, another for mom, another for dad"...

As Rob was tossing the chocolates in to her bag, the little eyes were the biggest little eyes I've ever seen! The look was absolutely precious!

However, the little girl's brother was very quick to exclaim,

"I'm twelve!" LOL

May you have a wonderful week, take care and God Bless.

Kindest regards,





Jullieanne Matheson
Publisher/Editor
News from Jules

Email Jules

Feature Article


Marketing Strategies for Your Business - Email Campaigns

© Lisa Thomas

Now that you know your Vision, your Ideal Client, how to Build Authentic Relationships, create Strategic Referral Partnerships and Client Referral Strategies, you can effectively take advantage of Email Campaigns.

As you may recall, I mentioned in last month's article there are several marketing strategies to fundamentally build a business. The strategies are simple but not always easy. However, if they're coupled with vision, vigor and a little tenacity, both business and life can be enjoyed with ease - and results produced with velocity.

Remember as these strategies unfold in your reading each month, I never said it would be easy, however I am saying, it "can" be done with ease AND velocity with the right energy going in the right direction.

And you must keep in mind that one thing that often comes between you and your success is the "human condition", your self imposed barriers, road blocks, and what you think you already know. Be aware of the barriers and road blocks as you read these.

Yes, I'm repeating this each month intentionally. Why? The two most prominent reasons are:

1. to shift how you think in a way that builds your muscles to understand the fundamentals of marketing

2. to address the human condition that could stop you from implementing the strategies and creating extreme success.

Keep in mind - Vision must be first...! Vision + Vigor + Tenacity = Velocity of Results! Another way to market your small business is through email campaigns. The important thing to remember is to use all of the strategies discussed in previous issues. As you implement ALL of the strategies, you begin to make an impression on the public and "brand" your company. They all work hand in hand, not necessarily or exclusively on their own. The power lies in the combination. So, avoid relying solely on one strategy. Use and implement them all to yield the greatest return.

Email campaigns can be used as a educational, reinforcement, branding and/or sales medium. The order in which you use these will be determined by your overall marketing strategy. I would recommend "strategic" planning to determine the order in which the different type of emails will be distributed. .

Educating your clients about your products and services is vital to the success in sales. Making customers aware why you and your product(s) is/are the best and/or why it's unique is primary. Lack of education may be the only thing in the way of a customer purchase. You can educate through email campaigns.

Your email campaigns should simply tell a story about you and your product(s). Be sure to also include a competitive edge... your USP (unique selling proposition). Branding your image is another benefit of doing email campaigns.

Think of it this way, each time you send a message you are creating brand recognition. The key is keeping your communications interesting and inviting.

Email campaigns can prove to be very effective if you have a large enough contact list containing your "ideal client". With the right list you will yield a greater return. , however, again you must have a large enough list of your ideal clients to yield the greatest return. Email campaigns can also be used to simply send a heartfelt message. (Preferably daily or once a week) Sending heart felt messages keeps you connected and builds your relationship with your customer which also results in increased revenue.

Critical points of this article:

* Be sure your campaign has a unique selling proposition (USP), a competitive edge. Including your vision is always recommended and adding a compelling offer should be paramount.

* Know your vision.

* Know your ideal client.

* Create a compelling offer.

* Create a unique selling proposition.

* Advertise with mediums that serve your ideal client.

* Create a collaborative effort and win/win for everyone.

* Remember, you also must "implement" the strategies channeling the right energy in the right direction to have them be most effective and reflect success in your business.

Remember, you don't have to be in business alone or struggle to make it successful. You must "implement" the strategies channeling the right energy and the right direction.

About the Author: The Power, Passion & Purpose Group, brings over twenty years experience in business, relationship and individual life coaching. Join the P3groups mailing list to receive their online magazine - The P3 Power Boost Magazine for Women at http://www.TheP3Group.com .

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Featured Tip

Secrets Of Success With Autoresponders
© Jo Han Mok

The world of affiliate marketing can be very challenging, although very rewarding as well. All across the Internet, there are hundreds of thousands of affiliate marketers making lots of money selling other people's products. Some marketers make a lot of sales overnight, leaving other marketers to wonder just how they done it.

Affiliate marketing is indeed a good way to make extra money, or a lot of money if you are proficient at it. If you are just starting out, you may not think there is any potential. Those that have a lot of experience however, have thousands of customers and clients. Once an affiliate marketer has been in the business long enough, it's not surprising to see him or her with 10 - 20,000 customers.

Almost all successful affiliate marketers have used an autoresponder at some point in time. An autoresponder can make business a lot easier, and enable you to contact all of your customers or potential customers with the click of a button. You don't spend hours or days sending out emails
or answering questions anymore - autoresponders take care of all that and a lot more.

Anytime you have a new product, all you have to do is write a review about it, add it to the broadcast page of your autoresponder, make a few adjustments, personalize it for your customers, then send it off to everyone on your customer list with the click of a button. If you have a follow up autoresponder, it will keep your message going.

Keep in mind that it will take you a long time to build a large customer base. Using an autoresponder can speed up the process, help you save time, and help you manage your list. Once you get your first customer, you can rest assured that a lot more will follow. As we all know, a lot of customers in your customer list will lead to a lot of money with affiliate marketing. If you don't have any customers -you simply can't make any money.

All across the Internet, there are many companies and businesses that offer affiliate marketing programs. All you have to do is contact the company and find out information about their program, then get started selling their products.

You can make a commission with each sale, using your autoresponder to do over 50% of the work. Making money doesn't get any easier than affiliate marketing and autoresponders.

If you already have a website and companies that you are an affiliate with, you should start building your customer opt in list as soon as possible. Once you have some customers in your list, you should drop them an email or a message every week or so.

You can send them information, tips, or just a general newsletter. If you take the time to send them messages - you'll keep a good relationship with them and they will keep coming back.

About the Author: Jo Han Mok is the author of the #1 international business bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar internet businesses at: http://www.InternetMillionaireB lueprints.com

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