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News from Jules

August 30, 2007

Hello, and thank you for joining us once again. If you are receiving News from Jules for the first time, welcome! I hope you will enjoy each and every issue.

I hope you are having a fabulous week so far! The weekend is almost here, although for many of us, we still work right through it ;)

Listen, are you one of the fine people who joined the Rotatrix Friends Network? If so, I hope you are logging in often and taking advantage of everything Rotatrix has to offer. They are growing at a rate of approx. 100 new members per day and if you haven't joined us yet, perhaps you should stop by and join us free today?! I would love to mingle with you over there! Come join me at Rotatrix Friends

Until next time, have a wonderful week, stay safe, and God Bless.

Kindest Regards,

Jullieanne Matheson News from Jules Ezines-R-Us Directory Blogging with Jules

How to Advertise Effectively Online for Increased Profits

© Copyright by Eva Browne-Paterson - www.EvieB.com

As an internet marketer, the one main key to making profits online is by advertising.

You can advertise several things at once even, including:

-> Your own program, service or products...
-> Other people's programs, services or products as an affiliate.

:: How Can You Stay IN Profit?

The way to ensure that you remain in profit each month is to promote the products, programs and services that cost you money each month. By doing this, your outgoings will be self-liquidated by incomings from affiliate commissions.

Typically, if you develop or purchase your own products, then you're making pure profits by promoting your own products -- and THAT makes good business sense if it's possible.

But many people, especially those who are new to internet marketing, aren't completely sure about the available sources of getting new prospects to their web sites. It can be quite a dilemma when you're first starting out and don't have a clue about which way to turn and what methods to utilise...

This article is going to give you 12 different ways to attract site visitors to your site to view your offer -- mostly FREE -- and give you insider tips to help you create a better response.

:: What Advertising Methods Can You Utilise?

There are many advertising methods that you can utilise, but for the sake of this article, we're going to stick with free methods mainly -- the reason being that most people starting out don't have the funds required to continually use paid promotion methods.

Here are some good suggestions and tips for free marketing that you can easily utilise:

-> Banner advertising - Don't believe the hype you hear about it being useless. On the contrary, banner advertising can be a great passive method of attracting new prospects, as long as your banner is professionally made and compels viewers to click it. TIP: If you can't afford a graphic designer to create a banner for you, try creating a banner using a simple 468x60 pixel table with centered text saying something like, "Show Me How To Get More [whatever your program brings]". Make it blue and underline it so it looks like a real hyperlink that will attract clicks.

-> Ezine advertising - You just can't go wrong with this method, because for one -- the audience is warm. They're people just like you who subscribe twice, in most cases, to receive quality information. Your offer will fit into that niche right? TIP: Dare to be different to stand out from the crowd with your classified ads.

-> Text advertising - These are great little eye-catchers, as long as you take the time out to construct your ad like a Google ad... to literally attract attention by using keyword-laden, eye-catching text in the subject line and content. It's definitely worthwhile to research your subject topic before creating ads, and use copy that attracts attention and change it to suit your personal offer. TIP: Use colored text where available.

-> Link Exchanges - There's absolutely no doubt that exchanging links increases your Page Rank and Popularity ratings with major search engines. It just makes good business sense to have as many incoming and outgoing links to your web sites as possible! These can be time-consuming, but it definitely depends on the link exchange system that you're utilising to conduct the link exchanges in the first place. [That means, forget about the manual email way and utilise a good online link exchange system script instead! Save HOURS of work and effort.] TIP: Make your descriptive link exchange text as outstanding as possible to attract attention.

-> Co-Registration Joint Ventures - Did you know you can build your list so easily by participating with other like-minded businesses online to build your credibility and exposure? Thank you pages are a great place to show coregistration JV's. TIP: Wherever possible, utilise a free coreg system to automatie the process.

-> Traffic Exchanges - These are a great way to increase the hits to your web site and to get people viewing your web pages. Usually it's a good idea to utilise splash pages, or lead capture pages in traffic exchanges. The reason for that is that you need to capture the viewer's attention quickly and it's easier to do that with a splash page that stands out. There are different types of traffic exchanges online including physically surfing and clicking the next button to progress to the next web page, or autosurf exchanges that automatically move onto the next web page. They're a good way to keep abreast of the latest programs that are available online as well. TIP: Many traffic exchanges come with banner rotations and text ad impressions that you might be able to utilise as well. Just check out the back office or signup to programs that offer these as a bonus.

-> Classified advertising - I don't know about you, but I often read classified ads in ezines, just to keep abreast of what's going on, what's new and the latest offerings online. And which ones do I click on? The ones with the eye-catching headline and the teasing copy that compels me to click through to the advertised link... (tracked of course - then you know you're dealing with a professional). How about you? TIP: Think about what YOU do and copy that click-attracting method. It simply works.

-> Articles - Can you write articles? Well in this day and age, it doesn't matter if you can or not. There are so many guidelines you can follow and software applications to practically do it for you... or download from libraries... If you're lucky enough to have the 'gift of the gab', simply say what comes from the heart and soul and you'll have written a winning article. But of course, you DO know that apart from giving very good information in the article, you need to have a killer resource box right? Because when someone enjoys your article, the next natural step to take is to read the resource box and click through to your recommended web site. TIP: Make your resource box brief, informative and like the best classified ad you've ever written. ;-)

-> Blog advertising - Essentially one of the quickest ways to be listed online through Google, using their blog system (or many others) is a wonderful way to turn up highly ranked in search engines and to have your web site linked to in many ways. If you don't have your own blog yet, checkout the search engines for blogs and start your own ASAP! TIP: Blogger is one of the fastest ways to setup up and blog and be indexed by Google quick smart.

-> Search engine listing - Well need I say that if you aren't in any of the major search engines, then no one will find you. Period! It's a must-have requirement to be listed in the major search engines. Just ensure your main web page is search engine optimised to include a good title, description (like a google ad) and includes relevant keyword meta tags. TIP: Search for search engine submission to find a free submission tool to multiple search engine sites.

-> Solo ads - Well these are the BEST way to advertise online, because you capture the reader's undivided attention. The only thing they're seeing is your ad. Did you use a must-read headline and extra good solo ad copy? If so, then you'll have success. Please don't think you can send out crap in a solo ad and expect a conversion rate of any kind. It just WON'T happen. People are very busy out there. Just remember that and write appealing copy. TIP: Write in the first person as a personal testimony for a better response.

-> Web 2.0 - Have you made the move to Web 2.0 yet? It's an incredible happening and something that we'll cover in another article. But you'd better bet your bottom dollar that you can't ignore it or forget the absolute power that audio, video, bookmarking and social networking holds for your business. Just ensure you find out more about it and utilise it in your marketing strategies for 2007 and beyond, and you'll make out just fine. ;-) TIP: Download a free ebook that explains everything you need to know about Web 2.0 from here.

These are just a few examples of the mainly free methods that you can utilise to promote your business, but know in advance that having a marketing plan in place helps you to keep on top of what needs to be carried out and when. Organisation is the key to optimum promotion.

Not only that, but it does take time and effort -- just little money -- to perform these must-do marketing tasks. But if you want to save time and effort, you can always pay for good quality services to carry out the tasks for you. One replaces the other... Just search the internet for the methods listed above in bold and listen to recommendations from online associates for good services that can help you to promote your business effectively.

As long as you can promote consistently and play the 'numbers game', which always includes tracking, testing and tweaking to get your offer through the number of interested prospects, then you simply can't go wrong.

I wish you all the very best with your future marketing and hope that you can take the initiative to look up some of the methods that I've mentioned in this article, and put them to good use for your increased business profits!

About the Authors

Eva Browne-Paterson runs Ezines-R-Us.com with Jullieanne Matheson, an advertising service for clients that want to get their promotions in front of double opt-in ezine readers. Check out their special classified ad deals here and targeted solo ads here.

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10 Killer Ways To Sell Your Back-End Products

A back-end product is a product you attempt to sell
your customers after they have recently purchased a
related product from your business.

If you're not trying to sell back-end products to your
customers, you're making a big mistake. It is easier to
sell to existing customers than it is to sell to new ones
who don't trust your business yet.

Below are ten killer strategies you can use to sell your
back-end products to your existing customers:

1. When you ship people the first product they bought,
insert a flyer or brochure for your back-end product
in the package.

2. Give customers a free subscription to a customers
only e-zine when they buy your product. You could
include your ad for your back-end product in each
issue.

3. Send your customers greeting cards on holidays or
on their birthday. Include a small advertisement inside
the card for your back-end product.

4. After people order your first product from your web
site, take them to a "thank you" web page and include
your back-end product ad on that page.

5. Send customers a free surprise gift after they order
your first product. You could attach another ad with
the free gift for your back-end product.

6. If you're selling an electronic product, like an ebook,
include your ad for your back-end product somewhere
inside the electronic product.

7. Give your customers a free membership into your
"customers only" private site. You could include your
ad for your back-end product somewhere inside
the private site.

8. Contact your customers by phone and ask them if
they were happy with their purchase. You could tell
them about your back-end product.

9. Send your customers a thank you letter by mail or
e-mail. You could mention your back-end product
somewhere on the letter.

10. Ask your customers if they want to be updated in
the future when you have new product offers. You
could have them sign up to receive e-mail or snail
mail updates.

Your business will have a greater chance of surviving
when you attempt to sell back-end products to your
existing customers.

-Jullieanne Matheson http://www.newsfromjules.com

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Your comments and questions are always welcome. Please don't hesitate to contact me at: jules @ newsfromjules.com (without the spaces).

Jullieanne Matheson
News from Jules
http://www.newsfromjules.com

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Dot Com Strategies
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