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News from Jules

February 23, 2007

Hello and thank you for joining us once again. If you are receiving News from Jules for the first time, welcome! I hope you will enjoy each and every issue.

It's been a busy week as usual, both offline and online, hence the little delay in getting today's issue out. I've been thinking about the ezine quite a bit lately, and decided to make a few minor changes which you will notice in the coming weeks. The significant changes will certainly affect the way you see, and find information in the ezine.

I have also included a link above this issue, and every issue after, to allow you to view News from Jules online.

In the meantime, if you have any questions or concerns, please don't hesitate to contact me. Your feeback and questions are always welcome.

Don't forget about our specials this month at Ezines-R-Us! Choose from our classified ads, or targeted solo ads. We have packages to suit every budget. Visit us at Ezines-R-Us today!

Need to test the waters? Try some free advertising here.

Until next time, have a wonderful week, stay safe, and God Bless.

Kindest Regards,

Jullieanne Matheson News from Jules Ezines-R-Us Directory Blogging with Jules

How To Use Banner Ads Effectively

It's no big secret that banner ads have become less effective than text links over the years. This phenomenon is called "banner blindness". Banners were so ubiquitous in the early years of the Internet that users simply began to ignore them.

So what did many advertisers do to combat banner blindness? They made their banners harder to ignore by causing them to flash, rotate, jump around, and all sorts of other annoying tricks.

This of course led most users to like banners even less!

Does this mean that banner ads are useless? No, not at all!

There are several things that you can do to make your banner campaigns more effective. First of all, ensure that each of your banners is pleasant to look at and blends in well with the web page it's displayed on. Match up the design and color scheme with those of the site.

This means you'll need to create a customized banner for each and every site you advertise on, but the results will most definitely make the extra effort and expense well worth it!

You also need to place your banners on relevant pages (not just relevant sites). For example, a banner ad for a logo design service will convert much better on an article page about web design than on a page about dog grooming.

Another technique that works extremely well is making your banners look just like regular text links. Here's how to do it:

1 - Create a normal text link for your offer that is designed to fill up the space used by a regular 468x60 banner.

2 - Upload a blank page with the text link on it to your website and view it in your web browser.

3 - Press the "Print Screen" button (Prt Scr).

4 - Load the Windows Paint application and click "Edit", and then "Paste". You'll see a screenshot of your new web page with nothing on it except for the text link.

5 - Click "File", and then "Save As". Save the image as a JPEG.

6 - Load the saved JPEG image into any photo editing program, then crop it to 468x60 pixels. You now have a standard 468x60 banner that looks just like a normal text link!

_________
About the Author:

Rick Rouse is the owner of RLROUSE Directory & Informational Resources, one of the fastest growing Directories on the web. Visit http://www.rlrouse.com and submit your URL!

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Tips & Resources

10 High-Impact Viral Marketing Strategies

Viral Marketing is allowing people to giveaway and
use your free product or service in order to multiply
your marketing quickly over the internet. The idea
behind viral marketing is that you include your ad
with the freebie people giveaway or use. Below are
ten high impact viral marketing strategies:

1. Allow people to reprint your articles on their web
site, in their e-zine, newsletter, magazine or ebooks.
Include your resource box and the option for article
reprints at the bottom of each article.

2. Allow people to use any of your freebies as free
bonuses for products or services they sell. Include
your ad on all your freebies.

3. Allow people to use your online discussion board
for their own web site. Some people don't have one.
Just include your banner ad at the top of the board.
You could also post on forums and invite others to
share your ideas and thoughts.

4. Allow people to sign up for a free web site on
your server. Since you are giving away the space,
require them to include your banner ad at the top
of the site.

5. Allow people to add their link to your free web
site directory. Just require that they return a link
back to your web site, advertising your directory.

6. Allow people to provide your free online service
to their web site, visitors, or e-zine subscribers.
They could be free e-mail, e-mail consulting, search
engine submissions, etc.

7. Allow people to give away your free software.
Just include your business advertisement inside the
software program.

8. Allow people to give away your free web design
graphics, fonts, templates, etc. Just include your ad
on them or require people to link directly to your
web site.

9. Allow people to place an advertisement in your
free ebook if, in exchange, they give away the
ebook to their web visitors or e-zine subscribers.

10. Allow people to give away your free ebook to
their visitors. Then, their visitors will also give it
away. This will just continue to spread your ad all
over the internet.

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Would you like to submit your ad here in our next issue? See the notes section below for your instructions!

Notes - General Info - Free Ad Code

Thank you once again for your continued support and for remaining a valued subscriber of News from Jules.

You are not required to submit a fr.ee ad code to submit your ad for our next edition Click here to place your free ad
Also, if you have any concerns, or wish to tell me what you like or don't like about our issues, please speak :)

Your comments and questions are always welcome. Please don't hesitate to contact me at: jules@newsfromjules.com

Jullieanne Matheson
News from Jules
http://www.newsfromjules.com

Ezines-R-Us Directory
Ad Placement Services
http://www.ezines-r-us.com

Blogging with Jules
Dot Com Strategies
http://www.jullieanne.name