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News from Jules

January 09, 2007

Hello and thank you for joining us once again. If you are receiving News from Jules for the first time, welcome! I hope you will enjoy each and every issue.

Ok, first, I apoligize for missing well over a week of publishing. During the holidays, our sites were hit by some "holiday hackers" as I call them. This caused grief to no end as you could well imagine. And just when I thought all was well and I could get an issue out....we ended up doing some unexpected home renovations! What was supposed to be a little turned into quite the project, one thing led to another. But anyway, that's a long story.

I almost forgot to mention... something wacky has happened with the forms on News from Jules website, so they are not working. I am so sorry about that, however, you will be able to email your fr.ee ad to me regardless. Just see the notes section below.

Last but certainly not least, if you're looking to do some advertising, come on over to Ezines-R-Us and check out the fantastic specials for the month of January! Since 2001, we continue to be one of the most reputable ezine advertising services on the net with an outstanding reputation in customer service! Whether you want tar.geted solo ads in multiple ezines (pay by cpm!), or send your classified ad out to 1.7 Million readers, we have plans to suit any budget.

Visit Ezines-R-Us Today!

Until next time, have a wonderful week, stay safe, and God Bless.

Kindest Regards,

Jullieanne Matheson News from Jules Ezines-R-Us Directory

14 AD COPY TIPS - DARE TO BE DIFFERENT

© Copyright by Eva Browne-Paterson - http://www.evieb.com

I received a question from a subscriber earlier this week
and thought I'd share it with you in case you have the
same problem..."I've found in the last couple of weeks that
too many people are using the same word content in their
ads - how they are ever going to make their ads stand out?"

It's a good question and one that you should really take
notice of. It often looks like the ad copy being promoted
for particular programs is the same and that's because
many affiliates just copy and paste the ad copy from the
same affiliate area.

If you really want to stand out, and you'll need to to make
sales, then you'll need to change the ad copy to sound
more like you and not like every other Tom, Dick or Sally.

Here are 14 ways that you can change the ad copy provided
to most affiliates online and be more original with the ad
copy you submit in your promotions.

Rewrite the copy: Just have a go at doing it. You don't have to be a great copywriter. Just write from the heart and be honest and true to yourself and it will come across that way to the reader.

Use an eye-catching headline: I highly recommend using
an eye-catching headline that will attract attention -- even
if you're being really different. Use different words that stand
out, ask a question or solve a problem to gain attention.

Capitalisation: Only use caps where it's completely necessary.
Usually the headline is one place you can use caps to
emphasise particular words. Throughout the body, having whole sentences capitalised is a no-no.

Using symbols: If you have space left over in the headline,
that's one place you can get away with using symbols, as
long as you don't go overboard. Symbols can make a
headline stand out but remember, it is the wording that really
counts. If you have spare space in the headline, consider
using one symbol either side of the wording. Or repeat the
same symbol twice. That's about as far as I'd recommend
going with symbols...

Use testimonials: Testimonials are a terrific way to let the
prospect know how it will feel when they get their hands on
the product or service that you're promoting. If you don't
have a testimonial of your own because you don't have the
product yourself yet, then borrow some from the main web
site or type the contents of an audio testimonial provided
on the site. These are great resources you can utilise. If
there's a particularly powerful statement in the testimonial,
then you can grab a piece of that statement and make it
the headline for something completely different.

Lower the hype: Don't go overboard and make huge monetary claims. The FTC don't like it and you're putting yourself and the publisher at risk of fines of up to $10k. Just be honest. If someone else made that kind of money, say it... Don't elude to the fact that you made $25k in your first month when we all know that's probably a bit of a fib. It's not worth it and your prospects can see right through it.

Reword statements: Use a thesaurus to come up with statements that say the same thing in a different way. Thesaurus tools are found in MS Word and online as well and are very handy indeed.

One exclamation mark: Why waste space with tonnes of
exclamation marks? Using one says the same thing, but 3 or
four just screams "desperate newbie dying to make their first
sale!!!!!"

Use up all the space allowed: When you're allowed to use
five lines at 65 characters per line, why not utilise all that
space? I honestly shudder when I receive a solo ad that's
seven lines long... It's a waste of the advertiser's precious
money. Utilise the space you've been allotted to get the
message across and prompt the reader to click through to
your site within that space. Use a formatting tool like the
one at www.formatit.com to space out the ad copy properly.

Tease the reader: Don't worry about informing the reader
about every little feature of your program. That's what the
salesletter is for. The aim of the advertisement is to attract
new prospects to your web site. Tease them by giving them
just enough information to pique their interest and compel
them to click that link in your ad.

Include bonus info: People love a freebie or a discount.
Don't be afraid to include them or let them know what
goodies are in store for them.

Check the spelling: This is a must-do task and also includes
checking the grammar. Make sure your ad will make sense
to the reader. And don't forget question marks after a question.

Prompt the reader: Make sure you prompt the reader to take the next step. That is to visit your site where the salesletter will do the selling for you. Creating a sense of urgency helps and so does a time-limited offer. Use instructions like click through now, visit our site today, here's the link to click... You get the idea.

Test your ad copy first: Using free ezine ads is a great way
to gauge the response from your advertising before you go
and pay for advertising. Test them out and get them pulling
the response you really want. ;-)

Just dare to be different and you'll notice a great improvement in the response from your advertising sooner than you can click the link in the resource box below. ;-)

__________
About the Author:
Eva Browne-Paterson publishes EvieB's New-Z and runs Ezines-R-Us.com. She lives in Australia and has been marketing for over 13 years online. If you're looking for ezines to test your ad copy in, click the following link to subscribe with one click to over 20 ezines with a double opt-in reach of nearly 300k! http://www.ezines-r-us.com/freeadvertising.htm

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Our Subscribers Fr.ee Classified Ads

Would you like to submit your ad here in our next issue? See the notes section below for your instructions!

Notes - General Info - Free Ad Code

Thank you once again for your continued support and for remaining a valued subscriber of News from Jules.

Your Fr.ee Ad Code to place your ad in our next edition is: "New Year" Click here to place your free ad

Your comments and questions are always welcome. Please don't hesitate to contact me at: jules@newsfromjules.com

Remember we have many great resources and link updates coming very soon, be sure to check soon!

Jullieanne Matheson
News from Jules
http://www.newsfromjules.com

Ezines-R-Us Directory
Ad Placement Services
http://www.ezines-r-us.com