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News from Jules
January 15, 2007
Hello and thank you for joining us once again. If you are receiving News from Jules for the first time, welcome! I hope you will enjoy each and every issue.
How are you doing with your marketing campaigns this year? Are there any questions you have or simply need some direction? If so, I encourage you to send me an email at any time. I am more than happy to assist!
Why not check out Ezines-R-Us Directory this month! We have some super deals happening right now, and believe me, we have every budget covered. Choose from 5 line classified ads or jump right in to our targeted solo ads where you choose the ezines you want to advertise in, whether your goal is a little exposure or alot, we can accomodate your budget. Visit Ezines-R-Us Today! Until next time, have a wonderful week, stay safe, and God Bless.
Kindest Regards,
7 Deadly Marketing Sins to Avoid On Your Web Site
© Jim Gratiot
The Internet has opened up a whole new frontier for small
business owners – and along with it have come new
technologies, new marketing strategies, and even a new
vocabulary.
But while much about the Internet is new, there are still
some classic “old” marketing mistakes you need to avoid on
your web site: 1. Lack of focus. Your web site should concentrate
primarily on the product or service you’re selling. Don’t
junk up your site with unnecessary links or graphics.
2. Hard-to-read fonts or graphics. The average person
spends around 7 seconds on a given web site – so if your
goal is to keep somebody on your site until they buy, make
sure that it’s easy on their eyes. Stick to one or two main
font types and one or two main colors. Don’t use reverse
type (white letters on a black background) – and make sure
that the font is big enough for everybody to read.
Including people over 40.
3. Lack of quality content. People aren’t going to stick
around very long if your web site is just a haphazard
collection of links or an obvious attempt just to get
pay-per-click revenue. Make sure that you include as much
quality content on your site(informative articles, links to
useful web sites, etc.) as you can.
4. No call to action. You can have the best information,
the coolest graphics, and even the highest-quality offer –
but if you don’t go to the next step and actually ask your
customers to buy, you’ll lose out on a lot of potential
sales. Don’t be timid with your customers – after all, if
they’re at your site, they came to visit you.
5. Not being familiar with your target audience. Similar to
the first point, you need to know exactly who your ideal
customer is – and then tailor every single word and graphic
on your site to appeal to that customer.
6. Not enough testimonials. Without sufficient proof,
people aren’t going to buy your product. In this day and
age people are extremely skeptical – especially online – so
if you don’t have testimonials from people who have
actually used your product or service, people aren’t going
to buy from you. Even if you’re the most honest person in
the world, people just aren’t going to just take your word
for it.
7. Boring web sites. This is the ultimate marketing sin.
People won’t buy your product or service if you or your
site don’t have any personality – or don’t have anything
interesting to say.
These are just the tip of the “don’t-do-this” iceberg – but
if you start by ridding your web site of these 7 deadly
marketing sins, you’ll definitely be on the right track.
__________
About the
Author: Jim Gratiot is a professional copywriter who is conducting a very limited number of web site critiques this year. But his plate is filling up quickly… so if you're ready to take your web site – and your business – to the next level, click on www.ultimatewebsitecritique.com today. (And make sure you sign up for his free “Up All Night” marketing newsletter on the same site.)
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Do you post to message boards, e-mail discussion
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2. Combine capital letters with lower case letters.
Use all capital letters in every other word or use a
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3. Add text symbols in your subject line. You could
use them between words and letters. Start and end
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4. Begin your subject line with the word "STOP!".
People have been trained their whole life to stop
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5. Ask people a question in your subject line. We
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6. Use the word "FR.EE" in your subject line. Your
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It could be free information, software, trials, etc.
7. Begin your subject line with an "online smile :)".
People use smiles offline to gain people's attention
and to win their trust, why not use them online too.
8. Don't use unbelievable claims in your subject line.
People have or know some who has been ripped
off and trained themselves to ignore those claims.
9. Don't use all capital letters in your subject line.
It is hard to read, looks unprofessional, and on the
internet it's considered a symbol for shouting.
10. Test different subject lines to see which ones
draws the most traffic to your web site. Also, read
the FAQ before posting a message or ad anywhere.
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Notes - General Info - Free Ad Code
Thank you once again for your continued support and for remaining a valued subscriber of News from Jules.
Your Fr.ee Ad Code to place your ad in our next edition is: "marketing" Click here to place your free ad
Your comments and questions are always welcome. Please don't hesitate to contact me at: jules@newsfromjules.com
Remember we have many great resources and link updates coming very soon, be sure to check soon!
Jullieanne Matheson
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