Top Sponsor

Who Wants to Reach a Massive Amount of Opt-in Readers? You Can With Ezines-R-Us!

Choose from Targeted Solo Ads or our Classic Five Line Ads.

Ezines-R-Us is one of the few ezine advertising directories that offer individual customer support, making us well known for over six years. We believe in helping you succeed. Period.

With Ezines-R-Us, No Budget is Too Small, or Too Big!

Check Out Ezines-R-Us Directory Today

News from Jules

March 05, 2007

Hello and thank you for joining us once again. If you are receiving News from Jules for the first time, welcome! I hope you will enjoy each and every issue.

I'm a little late getting this issue out, your regular issue should have gone out on Friday, however I was extremely busy last week with the preparation and attendance at my step-dad's funeral :(

This week I'm back in to the swing of things a little better with the exception of getting my grandmother through a major surgery on this coming thursday. Yes, never a dull moment in my life!

Aside from my personal ramblings, we have definitely embarked on the busy season online. Our Ezines-R-Us Advertisers have really taken advantage of our services and keeping us very busy during this time. We also have some new Publishers that recently joined us and we are very pleased to have them on board as well.

If you are thinking about starting a campaign, I urge you to get yours booked soon so you won't have too long to wait for publication! Visit Ezines-R-Us Today.

Until next time, have a wonderful week, stay safe, and God Bless.

Kindest Regards,

Jullieanne Matheson News from Jules Ezines-R-Us Directory Blogging with Jules

Web 2.0 - What You Need to Know

By Michael Fleischner

By now you've heard the term "Web 2.0"... but what does it mean and why is it important for all marketers? Here's a quick explanation and my thoughts on the importance of the Web 2.0 movement.

"Web 2.0" is a weird phrase. It began as the name of a conference, but the people organizing the conference didn't really know what they meant by it. Mostly they thought it sounded catchy. However, "Web 2.0" has since taken on a meaning. There are some interesting new trends on the Web, and it's the nature of a phrase like that to adhere to them.

From what I can gather, Web 2.0 is all about the social networks being created on the web. Websites like Digg, MySpace, Flickr, Blogger, Wikis, etc. are all operating inside this bubble we call Web 2.0. If you want a really detailed explanation of Web 2.0, visit the site that started it all at http://www.oreillynet.com. I'll save you a lot of reading... it's complicated – but incredibly simple at the same time.

Web 2.0 simply defines the evolution of the world wide web. It describes the Internet as it was intended to be - a resource that allows for information creation, sharing, and dissemination. Why is this important to us as marketers? Because marketing is all about WOM (you guessed it, "Word-of-Mouth"), building brand, and communicating your message.

If you've been following the blogging circles lately, you've not doubt heard of the latest controversy- blogging for payment. The idea that someone would actually pay you to blog about their products or services would only be possible in the Web 2.0 world. Yet it's indicative of Web 2.0. In this environment its all about information sharing, ideas, and communities with similar likes and dislikes.

The viral nature of Web 2.0 is contagious. Just visit Digg or Del.icio.us and you'll soon find out what I'm talking about. As a marketer in this environment, you have to understand the importance of viral marketing and managing your marketing messages - even creating a buzz around your products.

Some of the leading brands have been doing this for ages… Nike giving away their sneakers to the best athlete at a school; PowerBar giving away samples to athletes, and so on. The only thing that's changed with Web 2.0 is vehicle. In addition to ‘feet-on-the-street', there are now online tools – communities that are available to spread your message.

Developing a Strategy

The best way to utilize this new technology is to really understand the value that each has to offer. Begin with a clear understanding of your desired outcome. Then, consider the tools in your tool box. For example, if you want to communicate how customers feel about a given topic or issue, maybe you want to blog about it… or conduct an interview via a podcast.

You should approach your Web 2.0 with the same strategy you use when developing your traditional marketing plan. An integrated approach always works best. Regardless of the vehicle, apply the same basic marketing standards you do today. Use messaging points, create value, and segment.

About the Author

Michael Fleischner is an Internet marketing expert and the president of MarketingScoop.com. He has more than 12 years of marketing experience and has appeared on The TODAY Show, Bloomberg Radio, and other major media. Visit MarketingScoop.com for more free marketing articles .

Sponsor Ad

  Could You Use More Fr.ee Advertising?

## Join Our Powerful New Advertising Forum Today! ##
Free Members can even post their classified ads every third day... Want to post more? Simply refer some friends!

Think about the additional exposure you receive from using effective signature lines when you post.

Visit Here To Start Posting

Ezines-R-Us Directory Ad Placements

Your Advertising Superstore! Reach 1.7 Million Targeted Opt-In Ezine Subscribers! Choose from 5 Line Classified Ads or Targeted Solo Advertising that Really Works!
Click Here to Visit Ezines-R-Us

'2Bucks' an Ad

The following ads are brought to you by '2Bucks' an Ad. Visit today ad submit your Ad to 1 Million+ Genuine Ezine Readers
Click Here to Visit '2Bucks' an Ad

Tips & Resources

With this fr.ee URL redirection service, you can shorten your site address so it's easier for your visitors to remember. a2b.in also offers free URL cloaking and path forwarding. Visit Here

****

****

If your website is not pulling targeted traffic, then join this website for fr.ee and start using its unique features to reach thousands of prospects immediately! Visit Here

How To Get F.ree Advertising By Giving Away Online Content

Giving away content is a powerful way to get free advertising.

For example, give other people permission to use your article
on their web site or in their e-zine. The resource box at the
end of your article acts as an ad. In return, you get free
advertising. It's a win/win situation for both you and the
people that need the extra content.

There are many forms of free content. It could be articles,
reports, news stories, e-books, e-zines, e-mags, virtual e-mail
courses, press releases, web books, etc.

You can take it a step further and make giving away content
an even more powerful way to get free advertising. For
example, give your free e-book to one person and allow them the rights to also give it away. Do you see what I'm leading up to? Let's say only 20 people download your e-book. Those 20 people may give away your e-book to 20 more people. That's a total of 400 people that have seen your ad in the e-book. And it just keeps multiplying!

If you keep producing free content over a long period of time it starts building up. Now, take all your free content and
create an online directory. You can use your free content
directory as a web site traffic generator. You can ask people
to add the directory to their web site by linking to yours.

In conclusion, giving away content gives you three powerful
ways to get free advertising. You can submit free content,
allow other people to give away your free content, or have
people link to your web site to give away the free content.
My advice is to take it one step at a time and this system
will bring traffic to your web site over and over for years
to come.

-Jullieanne Matheson http://www.newsfromjules.com

Our Subscribers Fr.ee Classified Ads

Notes - Fr.ee Ad Code - General Info

Thank you once again for your continued support and for remaining a valued subscriber of News from Jules.

You are not required to submit a fr.ee ad code to submit your ad for our next edition Click here to place your free ad
Also, if you have any concerns, or wish to tell me what you like or don't like about our issues, please speak :)

Your comments and questions are always welcome. Please don't hesitate to contact me at: jules@newsfromjules.com

Jullieanne Matheson
News from Jules
http://www.newsfromjules.com

Ezines-R-Us Directory
Ad Placement Services
http://www.ezines-r-us.com

Blogging with Jules
Dot Com Strategies
http://www.jullieanne.name