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News from Jules
May 03 , 2007
Hello and thank you for joining us once again. If you are receiving News from Jules for the first time, welcome! I hope you will enjoy each and every issue.
Well, all I can say is WOW! We arrived home safe and sound from our trip to Australia to see my Partner Eva & her husband Brian, who live on the stunning tropical Keswick Island. Meeting Eva and Brian was so awesome and we plan to visit again as soon as we can. If you would like to see where we were, just go to Eva's blog right here: http://www.evieb.com/blog/ki
I highly recommend this trip to anyone - I mean, just imagine being on a tropical island where you have the most incredible beach to yourself and enjoy the fine cooking and company. Did you know that Eva offers Internet marketing training from her own home on the island? Again, check out the blog link above to get more information.
Until next time, have a wonderful week, stay safe, and God Bless.
Kindest Regards,
Web Site Traffic Secret Uncovered
By Tony Williiams
Where does web site traffic come from?
It is a question that leaves many new Webmasters scratching their heads in frustration and bewilderment. After all, traffic is the life-blood of any website and if your site isn't getting any then you have a problem. But it need not be that way because there is more than one solution and some are much easier to achieve than others.
The biggest secret to getting web site traffic is... wait for it..., backlinks. Yes, I know it's not much of a secret, but it is the type of inbound links and how you go about getting these all-important links that is important. Get it wrong and, at best, you will be wasting your time, at worst, you could actually damage the credibility of your Website. Alarmist I know, but true all the same.
How do you damage the credibility of your site? By procuring links from sites that have been given a black mark by search engines for using questionable SEO tactics such as hidden text or keyword spam. Such sites are known as 'bad neighbourhoods' and as the name suggests; should be avoided. In fairness, the search engines know that you have no control over who chooses to link to your site, so don't get paranoid about the idea, but do try to concentrate your efforts on links from good neighbourhoods.
So if backlinks are so important to the success of a Website then surely it would be worthwhile spending some cash to achieve the desired results, which begs the question: Is it worth paying for links?
The short answer is that it can be. But before you reach for your wallet you should be aware that some paid links are more effective than others, and there are of course plenty of ways of building backlinks for free. So, before spending any cash perhaps we should determine just what a 'quality' inbound link is.
A worthwhile, or indeed 'quality', inbound link is one that will add some value to your website. That value could be click-through traffic or page rank that will boost your own site's ranking in the SERPS (Search Engine Results Pages), but preferably; both. If you haven't already done so, then you should install the Google toolbar (you can find it at http://toolbar.google.com ) so that you can check the page rank of prospective link partner sites. But be aware that page rank does not necessarily equal traffic! However, it can be a good indicator of a site's worth.
If you do intend to buy a link on another website then it is perfectly reasonable to ask the Websmaster for some evidence of traffic statistics. A quality site with a good amount of traffic should happily provide this information in return for a paid link. If not, then look elsewhere; it is their loss.
In conclusion: one way of building traffic to a website is to invest time and effort in building inbound links, or backlinks, from other quality Websites. Avoid 'bad neighbourhoods' and concentrate instead on getting quality links. Finally, if you are going to pay for a link then try to get some evidence of how many visitors the linking site is getting. About the Author
Tony Williams is the author of Web Traffic in Black & White , the guide that unlocks the secrets of Web traffic. Check it out at http://webtraffic.tdlwebs.com
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Drawing Attention to Your Ads
Do you post to message boards, e-mail discussion
lists, classified ads sites, FFA sites or newsgroups?
People will usually read the subject line before they
read your ad or message, so it's important they get
noticed. Below are ten simple, but powerful tips to
get your ads or messages noticed.
1. Use extra white space creatively in your subject
line. You can add extra blank spaces between your
words or letters.
2. Combine capital letters with lower case letters.
Use all capital letters in every other word or use a
capital letter between every other lower case letter.
3. Add text symbols in your subject line. You could
use them between words and letters. Start and end
your subject with a text symbol. ( *, $, >,{,] )
4. Begin your subject line with the word "STOP!".
People have been trained their whole life to stop
what they are doing when they see that word.
5. Ask people a question in your subject line. We
all went to school and were repetitively branded to
answer questions.
6. Use the word "FREE" in your subject line. Your
offer should be attractive to your target audience.
It could be free information, software, trials, etc.
7. Begin your subject line with an "online smile :)".
People use smiles offline to gain people's attention
and to win their trust, why not use them online too.
8. Don't use unbelievable claims in your subject line.
People have or know some who has been ripped
off and trained themselves to ignore those claims.
9. Don't use all capital letters in your subject line.
It is hard to read, looks unprofessional, and on the
internet it's considered a symbol for shouting.
10. Test different subject lines to see which ones
draws the most traffic to your web site. Also, read
the FAQ before posting a message or ad anywhere. -Jullieanne Matheson http://www.newsfromjules.com
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Notes - Free Ad Code - General Info
Thank you once again for your continued support and for remaining a valued subscriber of News from Jules.
The fr.ee ad code to submit your ad in our next edition is: butterfly
Please visit: http://www.newsfromjules.com/free_ads.html
to submit your ad.
Also, if you have any concerns, or wish to tell me what you like or don't like about our issues, please speak :)
Your comments and questions are always welcome. Please don't hesitate to contact me at: jules @ newsfromjules.com (without the spaces).
Jullieanne Matheson
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