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News from Jules
September 06, 2007
Hello, and thank you for joining us once again. If you are receiving News from Jules for the first time, welcome! I hope you will enjoy each and every issue.
Although you probably already know, I figured I had better mention to you that Viral Marketing Giveaway has officially launched as of last night. As with every great give-away site, there's plenty of great products and services for you to get your hands on immediately. Enjoy!
Also, just a note to let you know I will be away for the weekend, but will return on Sunday. Watch your email next week for some delicious news!
I am under the weather today, so let's just get on with today's issue ;)
Until next time, have a wonderful weekend, stay safe, and God Bless.
Kindest Regards,
20 AD COPYWRITING TIPS FOR A BETTER RESPONSE
© Copyright by Eva Browne-Paterson - www.EvieB.com
Before putting pen to paper, or fingers to keyboard, and
writing ad copy for your next promotion, you should read
and consider these helpful copywriting tips. They're
designed to give you more insight into your customer's mind
and write copy that will generate a better response.
1. Take some time out to research your customer, so you
know who you are writing to and what their problems are
that you can solve.
2. Write in the first person as though you are having a
conversation directly with your prospect.
3. Consider their possible objections and answer their
questions in advance.
4. Many prospects won't read past the headline if it
doesn't compel them to read more... Therefore it makes good sense to spend as much time as possible crafting a headline that will stand out and demand attention. Select
descriptive words and phrases that ellicit interest in the
main benefit, such as the ones found in this freely
downloadable document here.
http://www.evieb.com/bestheadl ines.exe
5. Ensure the copy is written in simple English in a
flowing style that's easy to read. Consider asking a friend
to review your copy before submission.
6. Take time to write a compelling first line to keep the
reader interested, and an action-taking last line to
fulfill the need of the ad -- to get a click-thru to your
web site. Reiterating the main benefit in the closing line
is worthwhile.
7. Try not to confuse the reader by keeping a consistent
tone to your writing. Sometime you need to detail exactly
what the prospect needs to do.
8. Don't be afraid to use shorter paragraphs and punchy
bulleted lists. This makes your copy easier to read.
9. Only write as much information as you need to to get
your version across. Long is ok, as long as you're not
needlessly repeating yourself.
10. Using more verbs in your vocabulary can be more
persuasive than using adjectives.
11. If you're writing an ad to be published in HTML, make
sure you use a simple font in black text.
12. Many prospects fear the thought of losing out on a good
opportunity. Take advantage of that fact. Create a sense of
urgency by giving a deadline or a good reason why they
should take the desired action NOW.
13. Use simple commands wherever necessary to instruct your prospect of the next step to take. The easier you make it
for them, the more chance you have of them following your lead.
14. Use testimonials throughout your copy to add
credibility and real-life user experience to your offer.
Wherever possible, detail the exact problems that your
offer alleviated.
15. Focus on benefits rather than features. That's what
your prospect is really interested in.
16. Use the word 'You' more than the word 'I'. Remember,
it's all about your prospect and what you can do for them.
17. Don't forget to use a PS. This is the second most read
area of an advertisement. Consider mentioning your
guarantee here.
18. Why should the prospect trust you, let alone buy from
you? Let them know the reasons why.
19. Write as though you are an expert on the particular
subject. Convey experience and satisfaction to the reader
to project honesty.
20. Make sure your order process is as simple and
straightforward as possible. Don't make it hard to figure
out and place it in a position where it will be noticed.
I hope these tips give you some good food for thought when writing your next ad for promoting your business.
About the Author
Eva Browne-Paterson has been publishing EvieB's New-Z from www.evieb.com/new-z.html - since 2001, and partners with Jullieanne Matheson in www.Ezines-R-Us.com . To save on advertising and reach a targeted audience, try Targeted Solo Ads -www.ezines-r-us.com/targeted -solo-ads or their double
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Make Them Click!
Here's a few ideas to help you with your banner advertisements:
1. Use reverse psychology on your banner ads. You
could tell people not to click on your banner ad. For
example "Don't Click Here If You Are Comfortable
With Your Looks"
2. Make your banner ad words as attractive as
possible. Use words like ultimate, powerful, sizzling,
hot, etc. Your words should relate and highlight
your total offer.
3. Offer a discount offer on your banner ad. People
are always looking for good deals. You could offer
a percentage discount, dollar discount, buy one get
one free discount, etc.
4. Use a testimonial on your banner ad. This'll give
people proof they aren't wasting their time clicking
on your banner ad. The testimonial should include
enough information so they understand the offer.
5. You could have a famous and respectable person
on your banner ad representing your product, web
site or service. People will click because they'll trust
them over you.
6. Use a strong guarantee on your banner ad. You
could include the guarantee as a headline for your
offer. It could read double or triple your money back
guarantee, lifetime your money back guarantee, etc.
7. Tell people to click on your banner ad. Newbies
to the internet may net even know they can click on
banners. Just having the phrase "click here" on your
banner will increase your clickthroughs.
8. You could advertise a trial or sample offer. This
will tell people there is no risk or obligation if they
click on your banner ad and try out your product or
service.
9. Tell people the major benefit of your product, web
site or service on your banner ad. It could be benefits
like make money, lose weight, increase energy, save
money, save time, etc.
10. You could advertise a free offer on your banner
ad. People love free stuff. The freebie should relate
to your target audience. If the freebie is attractive
to them they will click.
-Jullieanne Matheson http://www.newsfromjules.com
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Notes - Free Ad Code - General Info
Thank you once again for your continued support and for remaining a valued subscriber of News from Jules.
The free ad code to submit your ad in our next edition is: viral
Please visit: http://www.newsfromjules.com/free_ads.html
to submit your ad.
Also, if you have any concerns, or wish to tell me what you like or don't like about our issues, please speak :)
Your comments and questions are always welcome. Please don't hesitate to contact me at: jules @ newsfromjules.com (without the spaces).
Jullieanne Matheson
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