Elements of an Effective Ad Copy

To write an effective ad copy, you must focus on capturing
the attention of your potential customer. When you first
bought the product or service you are promoting, think back
to what prompted your desire to purchase it in the first place.
Make a list of everything that enticed you to make the decision
to purchase.

Ask yourself the following questions and write your answers
down in point form:

- What is this product or service? Describe it.
- What can this product or service do for me?
- Compare similar products or services, what makes mine better?
- Is my price within reason of comparable products or services?
- How does this product or service make me feel? Am I excited?
Blown away? Intrigued?
- How can I make my offer more enticing? Do I have anything
I can add as a bonuses?

Once you have your answers written out, you will have a starting
point for your ad copy. Be sure to direct some of the questions
to your readers, to give them the opportunity to think as they
read.

Don't be afraid to be personal in your ad copy. You can do this
by using phrases such as:

"I was totally amazed by..."
"When I started using it, I was stunned at the results!"
"I have to say, I am beyond impressed with..."

Other ways to add a personal touch, is to hand write a letter,
describing how your product or service makes you feel, or
how it has better improved your life or business. Scan the
letter and upload it to your computer, to place it in your ad
copy on your website.

If you do not have your product or service endorsed by
some well-known people, contact some, and offer your
product or service for free in return for a testimony. In
other words, create a Joint-Venture Proposal. When you
see testimonies from well-known people, you are
automatically compelled to read more, and certainly enticed
to buy.

If at all possible, show pictures or descriptions of before
and after situations. Indicate what a current problem is and
how your product or service will solve it.

Finally, increase your potential customer's trust in you.
Include your picture, name, and contact information on your
website to build trust. After all, no one is going to flip out
the credit card to by from a no name.

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Jullieanne Matheson - Online Since '99
Publisher of News from Jules & Partner of
Ezines-R-Us Directory & Ad Placement Services,
Autopilot Advertising, MyFreeSafeList